Diddy calls Rick Ross "The Biggie Of The South"

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A few hours ago, Str8NYC hopped on a conference call with the “Supreme Team”, Rick Ross, Diddy and DJ Khaled courtesy of Def Jam and BOBO. A few things were revealed. But, we’re gonna touch on Diddy comparing his new client to the late Notorious B.I.G. first. When asked what’s the best quality he sees in Rick Ross as an artist, Diddy responded:

“I think overall his approach to a record, you know what I’m saying? And overall him as an artist. He doesn’t just talk about the regular stuff that you hear a lot of cats talking about now. Everything he talks about is from the soul and is from his heart. And his approach to the record, you know what I’m saying? The way he approaches the record is from a real standpoint, you can tell he’s approaching it from an honest standpoint. You know, I’ve always been wanting to work with artists that have a certain vocal tone and he sounds like a giant–he is a giant. He just has that personality, you know what I’m saying? He’s a very unique artist. He’s bigger than just an artist–he’s a brand! And that’s one of the reasons I wanted to work with him is because I feel we can do bigger and better things. And having worked with Biggie, somebody that also was talking about things in the street. I’m not comparing him to Biggie, before you know we get started going down that road. But, I am saying that there is similarities in the mental approach of a record that I do have a familiarity with. To me, however anybody wants to take it–he’s the Biggie of the South. Hands down!”

Source:Str8NYC

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